Campari America’s 157-years old bourbon brand Wild Turkey, has launched it first-ever television advertising campaign. It debuted on May 1 with a TV spot called ‘Give ‘Em The Bird,’ which plays off the eponymous barman’s expression in a fun way.
Category Archive: News
The article is written by Darren Foley, Managing Director at Pearlfisher, London
This month we are welcoming some new additions to the Pearlfisher studio gallery space in London: a beautiful old letterpress (courtesy of the brilliant Mr Kelvyn Smith http://www.letterpress-workshop.com/) and a revolutionary three-dimensional printer. From opposite ends of the same discipline, these two machines led us to think about a new movement in design that is uniting previously detached points of the same spectrum.
Kraft Foods‘ Oscar Mayer has launched a humorous campaign in the U.S., which is promoting the brand’s Oscar Mayer Selects, the new line of meat products without preservatives. The new promotion, the largest one in the brand’s history, was developed by mcgarrybowen Chicago—it is dubbed ‘It’s Yes Food’ and is revolving around saying ‘no’ and ‘yes’ in daily life. The campaign is rolling out across multiple platforms, including TV, print and online, communicating the message of how easy it is to say ‘yes’ to Oscar Mayer Selects—Hot Dogs, Cold Cuts and Bacon—without any artificial preservatives.
Consumers like when brands offer them more than they expect and amaze them with new product offerings, which could never be predicted. Following in the footsteps of Diet Coke with its nail polish and Virgin Atlantic with the lip gloss, Malibu Coconut Flavoured Rum has revealed its own make-up kit worth £20. The new set, which includes a mirror, coconut-flavoured lip gloss, eyelash curlers and eye shadow, is given to those who buy a Malibu drink for themselves and a friend at 4,000 participating UK outlets these months through the end of summer. For this promotion, the alcohol drinks brand teamed up with cosmetics brand, Models Own, which provided the make-up items.
The article is written by Greg Taylor, Director of Brand Provocation at Elmwood, London
Here in the UK last week, we hit the first double-dip recession since the 1970s. But there wasn’t wall-to-wall coverage or even that much front-page news. Do we have a collective sense of inevitability? Are we a nation resigned to economic depression? Or do we have a growing determination to take matters into our own hands and build our own futures? Now is the time for each and every one of us to reboot our own ‘home’ economy and build a new ‘homestyle’, a way of living that makes more of the spaces we find ourselves in. After all, home is where the heart is.