BlackBerry’s original competition called ‘Touch Awesomeness’ is now in its eight’s week. The company is running it to promote its new, all-touch BlackBerry Curve 9380, the first status brand’s phone with an all-touch screen.

Photo: the ‘Touch Awesomeness’ prizes, from touchawesomeness.com

The campaign developed by digital innovations company Urbian offers users to get the internet its lost awesome back for a chance to win ‘awesome’ prizes including BlackBerry Curve 9380 and Audi A1.

The campaign is divided into weekly competitions—altogether 10 of them. This week users are encouraged to upload their picture, pick a mouth and type a sentence that they would like their picture to say.

Previous tasks included such fun and sometimes weird but still awesome things to do as decorating fingers, took pictures, and uploading them to Touch Awesomeness; creating demotivational posters by uploading their pictures and giving them a title and caption; tweeting with the hashtag #bbtouchawesomeness in an attempt to get more awesome celebs to follow users; and more.

Customers gain points as they continue participating in the competition for engaging with each Task of Awesomeness, for submitting and sharing your creations, getting votes from friends, as well as bonus points for the judges’ special selections of awesomeness.

Weekly spot prizes include 10 BlackBerry Curve 9380s which are awarded to a randomly chosen participant every week. The grand prize, an Audi A1 1.4 TSFI, goes to the winner No. 1 who will be the person with the most points.

The Week 9 will offer “the one and only Mister Riaan Cruywagen giving us lessons on ‘how to be awesome’”. Once users have watched the video, they will be tested. During the Week 10 users will have to update their status and it will be transformed into a movie trailer of awesomeness.