Kraft Food’s chewing gum brand Trident has launched a debut global campaign, which celebrates all the opportunities life can give us. The new ‘See What Unfolds’ campaign by Saatchi & Saatchi, New York, which broke on Monday, is targeted at millennials—people in their 20s and 30s, who want to experience everything the day can give and make their own decisions. In its core idea, the new marketing initiative, which as reported by Ad Age is set to roll out in at least 17 countries, including the U.S., is in some way similar to the controversial Diesel’s ‘Be Stupid’ or Levi’s ‘Go Forth’ campaigns combined, but of course is less provoking than the first one and less rebellious than the second one.
Category Archive: News
Nokia has launched its Windows-based Lumia 900 smartphone in the USA with a striking installation on Times Square creating one of the biggest LED displays on its buildings. The international superstar Nicki Minaj helped the company to celebrate the event with a live performance. Last fall, the company introduced Lumia 800 to the UK public with a similar visual performance by deadmau5.
Nike has launched a new extension on its epic running story, which is revolving around jogging and people for whom is an essential part of their life. Following the series of spots with and about Alice, who is running all the time, the brand has released a 2:30 spot titled ‘I Would Run To You,’ a romantic story about two people in love, who live in different cities—she lives in California, he lives in New York—and run hundreds of miles to meet each other. The Nike Free Run+ 3 sneakers help make the run less stressful for the feet.
Benetton is not only making vibrant apparel and accessories, but is also exploring the new ways of saving the world and helping people live better lives—the brand’s COLORS Magazine, which is touching on the most important points for common people. At the Design Museum in London, Benetton has arranged an exhibition called ‘Happiness and Other Survival Techniques’, which combines three issues on Transport (#81), Shit (#82) and Happiness (#83, the latest one), which make up the Survival Guides trilogy as the brand calls it.
Starbucks is asking its consumers to decide, which U.S. non-profits will receive grants from the coffee retailer in the USA. The brand, which has launched numerous projects to help improve the social life in the country, is asking its loyal fans, who also understand the importance of providing financial support to non-governmental initiatives and institutions, to choose the organization within their communitym which will be awarded money.