Whether using the avalanche technique to improve the taste of ice cream or oenology to produce coffee, Nestlé does its best to improve its products quality and taste. The company has developed a new technique to produce its premium portioned coffee brand Nespresso. The technique a similar to that used to produce wine, which means that select Colombian Castillo coffee bean, so called ‘cherries’ are left to mature on the plant until the last possible moment.

The Harley-Davidson brand, which has been associated rather with male brutality than female charm, is launching an initiative dedicated to women. The motorbike manufacturer is inviting us to get a deeper insight into the world of female bikers by reading real stories submitted to the Buzz Wall by women from all around the world, who are telling their riding stories.

Citroën UK is calling its Facebook community of 81+ thousand members take part in developing a new version of the C1 city car, the Citroën C1 Connexion. The auto brand is putting the future of the car into the hands of users by asking them to determine what look, equipment and details the special edition vehicle will have. To contribute to the project under the ‘You like it. We make it.’ slogan, users are invited to join the activity through the dedicated app.

IKEA has been promoting its affordable furniture with a variety of approaches, from creating a home cozy space with sofas and bookcases in a subway station to initiating a discussion on who is messier, men or women. The brand is determined to help us enjoy every minute spent at home—in the living room or in the kitchen, in the morning or at night. Now IKEA is rolling out a competition dubbed ‘Snap a Napper’ which is revolving around night time and healthy sleep. The retailer is offering its UK consumers, members of IKEA Family, an opportunity to win a packages of sleeping goods including a bed, a mattress, pillows, a quilt and a quilt cover and more, for just snapping people who have fallen asleep in the daytime in public places.