Mazda is commencing a new ad campaign to promote the 2013 Mazda CX-5 crossover today, on March 28. The so called ‘inside-out’ campaign targets primarily at the brand influencers and bloggers and others media-buzz makers. Starting April 2, the initiative will encompass the whole USA.
Category Archive: News
Google celebrates one of the biggest figures of modern history, Nelson Mandela, by helping launch an online destination dedicated to the former South African president and anti-apartheid activist, who turns 94 this summer. The Nelson Mandela Digital Archive comes as a giant digital museum, which chronicles his life and work, providing millions of Internet users an opportunity to get an insight into the democratic leader’s life-time struggle for social change.
Social change, efficient usage and conservation has become the key themes of a range of initiatives running under brands’ banners—and Toyota can be named one of the most active companies in this game-changing movement due to its numerous initiatives of this kind. Toyota is adding a new initiative to the list by launching Spring Greening Challenge, a Facebook app that features weekly conservation challenges, data on the impacts of your personal domestic green choices and offers a chance to win money for participation. The new application has been unveiled as part of TogetherGreen, a conservation alliance between the National Audubon Society and Toyota, which was created for fostering public awareness and continued involvement in conservation issue.
This month sees the launch of Ocado’s new packaging design, creating a fresh identity for the brand. The new look & feel designed by jkr builds and elevates the existing Ocado brand mark, creating a distinctive and attractive design system which can work across the brand’s diverse range of own label products. This was then rolled out and implemented by the internal design team at Ocado.
Kotex wants a woman to talk about her period openly, and to be not shy about this controversial theme. The feminine hygiene care brand has teamed up with Israeli agency Smoyz to launch another campaign dedicated to the theme on Pinterest (the agency says that it’s the first-ever promotional effort that uses this photo-sharing service, which is gaining momentum now). The creative team behind the project dubbed ‘Women’s inspiration day’ selected women, who shared the photos with items which inspire them most on Pinerest boards, and then Kotex asked a female designer to incorporate the new Kotex design into these interests, such as lanterns, bowls, vases, spoons, etc.