Nestlé is working on improving its ice cream. The company scientists have been collaborating with the Institute for Snow and Avalanche Research in Switzerland (SLF) to examine the microscopic ice crystals found in both snow and ice cream. They used the same specialized technology avalanche experts use to study snow.
Category Archive: News
Salvatore Ferragamo is looking for girls who are embodying the vibrant nature of the fashion brand and are sharing its passion for style and upscale urban environment. The luxury fashion market player has launched a new initiative dubbed The Girls About Town as part of the promotion of its latest fragrance Signorina, “a subtly cheeky and fresh scent that celebrates chic girls who are timelessly modern and creative with a hint of audacity,” and is inviting everybody to join the movement. So far, the insider content on the website is shared by five female socialites, who are inviting audience into the world of glamour city life.
Dove continues to communicate the ‘love yourself as you are’ philosophy to women around the globe (this became the key theme of the brand’s campaigns) with the launch of a new self-esteem initiative. Developed by Ogilvy & Mather, the new campaign will be promoting the importance of establishing positive relationship with you and your appearance, no matter how far from the ‘ideal’ one it may seem.
Intel is celebrating its users’ personalities in a new way: last year, the tech giant ‘build’ an interactive ‘The Museum of Me,’ an app which displayed the users’ connections and personal data in a giant digital gallery, and now it releases the spin-off, a new app dubbed The new app analyzes your social activity in Facebook, Twitter and YouTube and creates an infographic of your social-media presence. Want to know more about yourself and share this report with your friends? You can do it on a dedicated page on Intel’s official website.