Gap will launch its collaborative collection with Diane von Furstenberg for GapKids and babyGap announced last year. The collection will first roll out in the US and Canada on March 28, and then in other countries worldwide.
The chic collection is created for toddlers and girls aged 0 to 14 and boasts of floral patterns of moderate blue, pink, green and other colors. It features wrap dresses, jersey rompers for toddlers, shorts, capris, T-shirts blazers and swimsuits created in classical DVF style. There are also three espadrilles varieties. Prices range from $20 for a babyGap capri leggins to $70 for an eyelet wrap dress.
Inspired by the DVF motto ‘Love is life,’ the pieces seem to be not only stylish looking but very comfortable. To celebrate the launch, DVF has announced a sweepstake. Mothers and daughters are invited to enter it to win $1000 that they will be able to spend on “the perfect Spring wardrobe” for both adults and kids. Entrants also can get a sneak peek in this behind the scenes video of Diane’s photo shoot with little models.
The video showcases Diane von Furstenberg surrounded by kids and the process of creating ads for the collection launch. In the video, the designer also tells viewers that the collection is made to «empower a little woman».