Taste versus health benefits. That’s the delicate balance that international brand consultancy, Dragon Rouge, perfected in its branding and package design for Vega, a 100% plant-based meal replacement product aimed at a broad cross-section of healthy, active consumers who want to eat ‘clean.’
Category Archive: News
American footwear brand Vans has drawn inspiration from its rich heritage for the new Vans Vault spring collection. The new range is not wholly dedicated to old looks, but still is heavily influenced by traditional styles. Unlike another American-based apparel brand Levi’s, which has built a number of its collections on the old and iconic ranges (in late 2011, the brand even launched a virtual hub dedicated to vintage clothing), Vans is adding modern elements to the new line as well.
Coca-Cola is not only sharing happiness, which became the key theme of its advertising efforts, but also provides younger generation with an access to the Internet. The brand teamed up with Ogilvy to develop a project dubbed Happiness Refill to offer the youth of Rio de Janeiro an extra refill for online surfing on their mobile phone (since over 80% of the target audience use a prepaid phone and can’t afford a big data plan, this solution is what the young consumers are sure to appreciate). Starting March 22, to get the mobile device ‘refilled’ with 20 megabytes from Coke, one just have to find an open-air concept store on Copacabana beach with the special red Coca-Cola dispenser, and then hold the mobile phone up to it—that’s all.