Sony is rolling out its first own-branded, after the transition with Ericsson, Xperia smartphones this week. The recently introduced Xperia U and Xperia P along with the flagship Xperia S of the NXT series will be promoted globally.
Category Archive: News
AXE teaches guys how to “stay cool” in situations that might be irritating or stressful and always remember that patience is really rewarding. The controversial body care brand usually preaches that men should be open and do not hide their emotions, which are related to their male nature, but sometimes to be a macho means to be reserved. The Unilever’s brand has released a series of ‘educational’ 1-minute spots, telling how to behave if you have a Brainy, Sporty, High Maintenance, Party or Flirty Girl. All of the videos are uploaded to the brand’s official YouTube channel (unfortunately, the series is not the key element there, since the front page of the channel is still promoting the recent ‘Anarchy’ campaign).
Global coffee chain Starbucks added two new elements to its rich business picture on Monday, March 19, both of which refer to the company’s affiliates. Yesterday, Seattle’s Best Coffee opened its first drive-thru concept café to offer a range of items including coffee beverages, sandwiches freshly-baked food and snacks to commuters in Northlake, Ill, the suburban Chicago neighborhood, almost round the clock 24/7. The city became the first location where the new concept venue with an easy-to-navigate menu board design and straightforward pricing was opened, and it will serve as “a learning lab for the brand as it evolves its retail presence to meet the growing demand for premium coffee on-the-go,” writes the press release.