Powerade, the brand responsible for hydrating athletes at the London 2012 Olympic and Paralympic Games, is launching a brand new on-pack promotion, giving away a Powerade Olympic Games Sports Bottle free with every purchase.  Supported by a new TVC, outdoor and POS, the campaign aims to excite consumers in the run up to the London 2012 Olympic Games.

From the beginning of March until the end of the Olympic Games, Powerade is giving away an Olympic Games Sports Bottle with purchases of Powerade ION4 and Powerade Zero. The iconic sports bottle, which features the Olympic Games rings, is the same bottle that will be provided in the Athlete’s Village to Olympians and Paralympians competing in London this summer.  To claim their free Olympic Games Sports Bottle, consumers simply enter the unique code found on the sleeve of the promotional bottle at www.poweradesportsbottle.com or via a smartphone, and provide their name, date of birth, email address and postal delivery address.

A new TVC, breaking on March 19, stars Olympic athlete Jessica Ennis and Paralympian Richard Whitehead. The spot shows the brand ambassadors hydrating with Powerade, highlighting the functional benefit that both professional athletes and everyday people can benefit from alongside the new sports bottle.

Photo:; Powerade London 2012 bottle

A series of 96, 48 and 6 sheet outdoor creatives communicate the new on-pack promotion and showcase the opportunity for consumers to enjoy the same bottle as world-class athletes during the summer of sport ahead. Further support will also highlight the offer in-store at point of purchase.

Zoe Howorth, Market Activation Director for Coca-Cola Great Britain, comments, «2012 is an exciting year for Powerade, as we gear up to hydrate athletes during the London 2012 Olympic and Paralympic Games.   We’re delighted to be giving our consumers the opportunity to stay hydrated as they exercise through this most significant year and share a piece of sporting history by claiming their Olympic Games Sports Bottle.”

This promotion is available on special promotional packs of Powerade ION4 Berry & Tropical, Orange and Cherry flavours, Powerade Zero Berry & Tropical and Red Fruits flavours 500ml while stocks last and is limited to 3 bottles per household/email address.