On February 28, this Saturday, the iconic Coke contour bottle turns 100 years, so the company is planning a massive centenary global celebration campaign.
Category Archive: News
The U.S.-based social-media analytics software company Infegy has release the annual report “The World’s 50 Most Popular Brands of 2014″ for which the consumer insights were gathered automatically with the help of the analytics platform Infegy Atlas.
Despite the fact that 77% of CMOs in 2014 «had good understanding of big data,» according to the Forbes Insights study, a new independent research by Duke University’s Fuqua School of Business shows that just 29% of all marketing efforts use the results of marketing analytics—at least in the U.S. The school has been conducting the survey sponsored by McKinsey and American Marketing Association twice a year since February 2012, with 288 top marketers from the U.S.
The UK’s leading stationer Ryman Stationery and the ad agency Grey London have commissioned 26 British established designers to create «beautifully sustainable» posters to promote the «world’s most sustainable» font Ryman Eco. It uses 33% less ink than a standard font, so it could save up to 490 million ink cartridges every year if all the printing was done with it.