Extreme is usually associated with Red Bull or sport gear producers like Nike and its subbrands, but automobile manufacturer can add some action to your life as well. Chevrolet is rolling out its stunt-filled advertising campaign dubbed ‘Let’s Do This,’ launched back in October 2011, and announces two new commercials with unconventional plot to be aired during 2012 Super Bowl this Sunday. The digital campaign, which promotes Chevy Sonic, encourages younger generation (it is targeting 18- to 30-year-old audience) to live their life to the full and embark on some jaw-dropping challenges to test their limits and courage—and win a Sonic in a monthly drawing.
Category Archive: News
Sneakers, technology and music are a perfect hit, as iconic footwear brands adidas and Nike have already proved with a series of related projects, and each new effort of this kind receives a warm welcome from international public. To celebrate the 40th anniversary of its München style, which was first revealed in the SS 1972 season, adidas Originals has teamed up with renowned sound engineer LuckyBeard to launch a the München ‘Leploop’ campaign, which included presentation of a range of new colorways of the sneaker made of premium suede and leather, as well as a new original sound mix.
Adelholzener Alpenquellen and Landor Associates redesigned the bottle labels of the disposable and reusable Adelholzener mineral water as well as the bio juice spitzers. The new label design gives the consumer the impression that they are instantly entering the pure and untouched mountains of the Bavarian Alps. With the new disposable PET bottle designed by Landor, the Adelholzener mineral water, the only German mineral water from the Bavarian Alps, and bio juice spritzer can now enjoy an attractive and yet practical packaging.