Category Archive: News

Dr Pepper Is ‘Always One of a Kind’

Dr Pepper, the iconic beverage brand which celebrated the 125th anniversary of its ‘original life’ in 2010, is kicking off a new advertising campaign, which is revolving around authenticity. The U.S. promotion dubbed ‘Always One of a Kind’ includes a commercial, which features nearly a thousand of the brand’s fans, who are living their life in an unconventional way and are happy to have their fresh and bright traits, which make them different from most of other people—the spot, which debuted yesterday, January 9, during the BCS National Championship Game, will be aired in March ABC, CW, FOX, NBC and cable channels.

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Bombay Sapphire Has Teamed up with Barking Irons to Create a Bar Bag

Alcohol drinks manufacturers always strive to provide its consumers not only with drinks, but also with an opportunity to enjoy various mixes on the go. Such brands as Veuve Clicquot, Perrier-Jouët or Cointreau have already unveiled their own high end bar bags, fridges or bottle coats for those who like to have their drink while travelling. Following in the footsteps of its rival brands, Bombay Sapphire has collaborated with the New York-based design company Barking Irons to create a portable bar in a soft pebbled leather case, which contains all the esentials a professional mixologist may need to prepare a drink.

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Levi’s Has Launched a Global Casting Call on Instagram

Brands targeted at creative youth and adults often use social media sites and other web platforms to find new faces and minds for their promotions, and this crowdsourcing trend doesn’t seem to fade away in the coming years. Levi’s, the iconic jeanswear brand, which always encourages it’s consumers to go forth and think outside the box, has launched a casting on Instagram to find new people who will front the upcoming brand’s campaign.

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