Vimeo, the video platform for creative minds, yesterday opened submissions for the second Vimeo Festival + Awards, which celebrates the most creative and original videos online.
Category Archive: News
Not only new generations can’t imagine existing without social networks but the old chaps like Santa go online to connect to the audience. Santa prefers YouTube and Twitter these days. With help of Telefonica’s O2, Santa has created the hashtag #O2santa so that followers can tweet him a message that they’d like read out, and Santa will create personal short video on YouTube.
Christmas season is the time when most people not only exchange gifts and send greetings, but also drink and say cheers. For some of us the second goes above the first, and here the problems begin. To address this, global brands, both alcohol and beverage ones, launch campaigns to promote moderate drinking. Recently, the soft-drink giant Coca-Cola rolled out the new round of its ‘Designated Driver’ initiative, and HEINEKEN started its new promotion of responsible alcohol consumption by launching a new extension of the ‘Open Your World’ global campaign of its flagship beer, Heineken. Under the new theme ‘Sunrise belongs to moderate drinkers’ unveiled this Christmas season, the brand is spreading the message of moderate drinking primarily on the web, via a range of platforms, including Heineken’s YouTube channel, Facebook fan page, Heineken.com and broadcast.
Karl Lagerfeld is to launch two collections soon. First one, named ‘Karl’ is affordable and will launch online on the luxury retail site Net-a-Porter. The rock-and-roll-inspired line of clothing will be available online only since January 25, 2012. The second one, entitled Paris—Bombay strikes imagination with luxurious items.