Ziggurat Brands, the same consultancy which initially designed the pack for the famous Bottlegreen range, now has redesigned the on-label graphics for the brand. The new refreshed package design was recognised by industry experts and awarded a DBA Design Effectiveness award 2011.

Photo: Bottlegreen’s Cordial range with new labels

Tim Pearce, Strategy Director at Ziggurat Brands, comments on the project, “Tiny, incremental changes to the Bottlegreen label made over the years to increase the stand-out and communicate new messaging had changed the original intention of the design and begun to profoundly erode the natural style and sophistication of the core communication of the brand. Ziggurat carefully, gently and simply considered each and every element of the design, their relationship to one another and refreshed the messaging and colour palette to re-introduce the calm, elegant promise of the original bottle. As a validation of our creative strategy we were delighted to be awarded a DBA Design Effectiveness award.”

Photo: the Bottlegreen Sparkling  range with new labels