SNICKERS®, one of the world’s leading chocolate bars brand, launches its TV commercial, ‘Snickers Bikers,’ starring Hollywood actor Mickey Rourke.

‘Snickers Bikers’ was filmed in Los Angeles. More than five hours were spent on shooting with the famous actor. Mickey Rourke was riding his own bike and even bruised it slightly during one scene where he had to smash with his helmet.

This TV commercial continues the series of transformations with celebrities, «You’re not you, when you’re hungry.» The first guest star was a Russian ballet dancer Anastasia Volochkova. In 2010, she was starring in SNICKERS® ‘Basketball’ commercial.

‘Snickers Bikers’ with Mickey Rourke was directed by James Pilkington. Creative idea was developed by BBDO Moscow.

Creative Director—Adrian Ely

Art Director—Alex Daff

Copywriter—Mircea Andronescu

Account Director—Irina Grase

Account Manager—Vladimir Pervozvansky

Senior Producer—Irina Noruzi

Music Producer—Igor Medvedev

Production House—Directors Film Company

Director—James Pilkington

Executive Producer—Richard Coll