Lexus marks this holiday season with its ‘December to Remember’ social media campaign in which the automaker will donate $5 to Toys for Tots for each post shared. The ‘December to Remember’ program is a part of Lexus’ CSR project called ‘Pursuit of Potential’.
Category Archive: News
As 2012 quickly approaches, brands are busy creating unique, charming and memorable experiences for their consumers ahead of Christmas. The Hendrick’s Gin brand, which is known for its extravagant ‘Monty Python’ style, is inviting its U.S. fans to get into the unique world of miracles and winter tales by visiting The Hendrick’s Enchanted Forest of Curiosities, which was first introduced last year in NYC and now for the first time has arrived in San Francisco for just three days, December 6-8, in SoMa. The exiting venue, which “took the city by (winter) storm with a snow-filled indoor woodland scene brought to life filled with oddities, bizarre performances, and even a West Coast-rarity of a twinkling firefly or two,” will make the next stop in Brooklyn, New York, on December 13-15, spreading the holiday spirit with its cute oddities.
Skincare expert Vaseline is relaunching its core lotions range across the globe with a striking new look crafted by long-term strategic design partner Blue Marlin. The vivacious new packaging is part of a global revamp of the well-loved brand, which will be backed by heavyweight marketing support in its main territories.
The “Jingle Bells” tune, the most popular festive melody, seems to have more covers than any other Christmas song. Last year, Guinness released its own version of the iconic tune, played on bottles, and now is the time of Victoria’s Secret to present its own rendition of the well-known Christmas anthem.
Nike doesn’t like winter in its new ‘Angry Winter’ campaign created by ad agency W+K and B-Reel Films. To help people fight back the cold season, Nike has launched a dedicated web site on which people can play an online game and help athletes combat the cold as well as win prizes. Nike is promoting its winter gear with help of athletes Alex Morgan, Allyson Felix and Greg Jennings.