Nike Fights back Winter with Interactive Games

Nike doesn’t like winter in its new ‘Angry Winter’ campaign created by ad agency W+K and B-Reel Films.  To help people fight back the cold season, Nike has launched a dedicated web site on which people can play an online game and help athletes combat the cold as well as win prizes. Nike is promoting its winter gear with help of athletes Alex Morgan, Allyson Felix and Greg Jennings.


Photo: Nike’s ‘Angry Winter’, from inside.nike.com

The game offers three stages. During the first stage you’ll head to shooting practice with U.S. Women’s National Team soccer star Alex Morgan, and assist her in scoring a goal as she weaves through angry wind. In the game, Alex is wearing Nike’s women’s winter training gear like the insulated Nike Pro Hyperwarm Crew, the weatherproof  Nike Free TR Winter Training Shoe, and the heat-retaining Nike Pro Hyperwarm Tight.

In stage two, you help gold medalist Allyson Felix to combat the freezing rain on the racetrack. She is protected with waterproof Nike Element Shield Max Jacket, the Nike Element Shield Tight, and the Nike Lunarglide+ 3 Shield Shoe.

In stage three, football star Greg Jennings trains in a raging blizzard. He also wears Nike Pro Combat Hyperwarm Shield Mock, the Nike Pro Combat Hyperwarm Tight, and the Nike Free TR2 Winter Shoe.

The top scorer each day will win a Nike Fight-Back Pack, filled with your choice of Alex’s, Allyson’s, or Greg’s gear including top, bottoms, and shoes. The final week of the contest from December 9 to 15 will bring the grand prize: a trip for two to meet a top Nike athlete.

Except ‘fighting back’ winter, Nike is currently celebrating bascetball with the ‘Basketball Never Sleeps‘ campaign.