Many brands encourage consumers to lead environmentally friendly lives, but just a few of them explain how. Unilever has outlined five core principles, or so called ‘Levers for Change,’ that help brands convince their consumers that sustainable behaviour is a good thing and convert these simple ‘eco actions’ into consistent habits. The consumer product giant has released an e-book titled ‘Inspiring Sustainable Living,’ where one can find a plethora of expert insights revolving around the theme of consumer behavour as well as tips on how to change people’s attitudes and make them adopt more environmentally sustainable lifestyles.