Samsung Telecommunications America has commenced a new advertising campaign to promote the Samsung Galaxy S II smartphone portfolio. ‘The Next Big Thing is Already Here,’ the TV and online campaign demonstrates the device’s design, 4G speeds and intuitive user experience.

Photo: The Next Big Thing is Already Here, a snapshot from Samsung’s Facebook page

The campaign uses both TV and Facebook to unveil a video spot. The concept behind the video is that the Galaxy S II is considered by consumers as the smartphone of choice. In the advertisement young people stand in a long line for another leading smartphone (seems to be iPhone). When the Galaxy S II users compare the sleek design, large screen, 4G speeds and breadth of apps and content against the competitor’s phone, they begin regret of standing here and waiting for another smartphone. The key message that ‘the next big thing is already here’ appears in the end of the video.

To date, the Galaxy S II has sold more than 10 million units globally and is one of the top-rated smartphones on the market. Earlier this year, a special 3D ad was created to promote the Galaxy S II on iPads.

A 60-second television spot will air during the Thanksgiving-day NFL games on FOX and CBS, with kick-off times at 12:30 pm ET and 4:15 pm ET, respectively. The ad will also run on Saturday during televised college football. 15- and 30-second versions of the ad will run on the major broadcast and cable networks from now until December 24.

“Samsung is committed to bringing consumers the most innovative, feature-rich products on the market today,” said Dale Sohn, president of Samsung Mobile. “The Galaxy S II has already shown its leadership and success through tremendous reviews and sales. We’re excited for the opportunity to educate as many consumers as possible about why the Samsung Galaxy S II is the preferred choice for smartphone owners.”

With this campaign Samsung hopes to bring consumers into the online and off-line buzz and let them know that they don’t have to wait for the trendiest smartphone, it’s is already here.