BrandOpus have redesigned the packaging for Barefoot SOS, launching into stores now. BrandOpus were appointed to redesign the 12 product range for Barefoot Botanicals, which was founded in 1997 by homeopathic practitioners Jonathan Stallick and Hilery Dorrian. With the natural products sector becoming crowded, BrandOpus were briefed to sharpen the message create a pack design that demonstrates the efficacy and reflects of the quality of the product, shifting consumer perceptions of Barefoot SOS from niche beauty brand, to skincare range with a wider audience reach.
Category Archive: News
Saatchi & Saatchi created a multi-city, multi-media spectacular for the next installment in Deutsche Telekom‘s ‘Life is for sharing’ campaign that unfolded simultaneously across five markets on November 17 starring the world’s biggest selling female artist of all-time, singer-songwriter Mariah Carey. Mariah Carey appeared before audiences in Germany, Croatia, Macedonia, Montenegro and Poland simultaneously in the form of a hologram interacting with real dancers and live audiences in each location, creating a unique ‘life is for sharing moment’.
Nike, a brand that never stops supporting athletes in various categories including skateboarding, running and basketball with films and initiatives, has introduced a new innovative product called SPARQ Sensory Performance (SSP), which is a system of technologies, products and programs designed to assess, analyze and improve an athlete’s visual and sensory performance.
In late fall each year starting 2009, Danone’s carbonated water brand Badoit releases a new limited-edition designer version of its elegant bottle dedicated to the upcoming year. On the heels of Coca-Cola and evian’s numerous design collaborations with fashion geniuses, Badoit started its New Year series as a tribute to the festive season. This began as a student project—in 2009, the brand challenged students of Fine Arts in Paris and the National School of Decorative Arts to create the festive bottle design, and this evolved into a tradition of releasing new bottles by professional designers ahead of Christmas.
While Target is returning its ‘Christmas Chump’ with a bunch of Black Friday tips and other companies and retailers are offering new great deals over the period of pre-Christmas sales, Seattle’s Best Coffee is supporting employees who have to be at their working places almost 24/7 these days, especially shop staff and delivery men. The brand is inviting retail people along with other employees at work on Black Friday, like police, fire and medical workers, to order a free coffee sample on its Facebook page to get extra energy during the hot shopping season, which this year starts on November 25.