While Target is returning its ‘Christmas Chump’ with a bunch of Black Friday tips and other companies and retailers are offering new great deals over the period of pre-Christmas sales, Seattle’s Best Coffee is supporting employees who have to be at their working places almost 24/7 these days, especially shop staff and delivery men. The brand is inviting retail people along with other employees at work on Black Friday, like police, fire and medical workers, to order a free coffee sample on its Facebook page to get extra energy during the hot shopping season, which this year starts on November 25.
Photo: A snapshot from www.facebook.com/SeattlesBestCoffee
“We all know about the huge crowds on Black Friday, but it’s often overlooked how many people are working on Black Friday to take care of them—including the tens of thousands of part-time employees trying to earn a little more money for the holidays. We want them to feel appreciated and we hope that by giving them a free delicious cup of coffee we might make their holidays a little brighter,” explains Chris Bruzzo, chief marketing officer for Seattle’s Best Coffee.
To claim a sample of Level 3 coffee (the innovative coffee taste system was introduced nearly a year ago), consumers are invited to visit the brand’s Facebook fan page starting November 18 and request their free sample, which brews 10-cup pot of smooth, balanced and complex coffee—it will be mailed to employers right away (Seattle’s Best Coffee has 100,000 1.75 oz samples for the give-away).
The brand recognizes that this season might be quite challenging for shoppers as well, that’s why it offers them another Black Friday deal. The brand is offering its Facebook fans a $2 off coupon for the Level of their choice, which can be redeemed at grocery stores and mass retailers nationwide. Seattle’s Best Coffee always supports those who work hard and is ready to provide them with an energy shot and help them in their activity—this principle underlies the brand’s Brew-lantrophy project, launched earlier this year.