Interbrand, one of the world’s largest branding consultancies, on November 2 announced that Karen Burke was recently appointed Global Chief Communications Officer.
Category Archive: News
Levi’s is committed to making its jeans as ‘planet and people-friendly’ as possible by adopting water-saving and sustainable sourcing goals and tracking the life-cycle of jeans to see its environmental footprint—as it turned out, water use impact from growing cotton is the biggest (49%), followed by consumer use (45%). Following the launch of Water<Less jeans, the Levi Strauss company is releasing 2 million pairs of Levi’s and dENiZEN jeans containing sustainably farmed fiber, a blend of Better Cotton, which is grown under the Better Cotton Initiative in a way that is healthier to the environment and communities, and other fabrics.
Carbonated drink brands put male into focus this fall—a few weeks ago, Dr Pepper rolled out its Ten version for machos across the U.S., and now Pepsi MAX, another brand targeting male consumers, is stepping out with the new marketing activity revolving around male friendship. For the new digital campaign dubbed Top Mates, which has been launched on Facebook, the brand teamed up with advertising agency Clemenger BBDO Sydney. The promotion, which is supported by TV and radio elements across the country as reported by www.bandit.com.au, will be running for a month, but the brand is going to continue using this idea for further fan engagement.
Nearly two years ago Pepsi launched its groundbreaking initiative Pepsi Refresh Project to support emerging social projects with grants, ‘refreshing’ the world—the initiative, which was started in the U.S. has extended to Canada, Europe, Asia and Latin America in 2011. With this program, the brand deepens its social involvement greatly—with each of the ideas funded by it across the globe, the iconic carbonated drink is continuing to develop life-changing concepts that help impossible things happen. One of the latest projects sponsored by the brand is ‘The Sound of Football’ realized by Åkestam Holst and Society 46 to provide give visually impaired people with an opportunity to ‘see’ the game though sounds.