Nokia Provides Londoners with Free Wi-Fi Spots

Nokia has teamed up with an independent provider Spectrum to give Londoners more free Wi-Fi spots. Since yesterday 26 free zones of wireless internet access are available throughout the city.


Photo: Nokia’s free Wi-Fi service on a smartphone, from thenextweb.com

Nokia will test how it works and if the service will be popular, the company will roll it out the service across the rest of London in 2012.

The free Wi-Fi is a as part of Nokia’s ‘Amazing Everyday’ marketing campaign, which includes the launch of Lumia Windows Phone in the UK on November 16 with a TV ad.

The key Nokia Wi-Fi areas in central London include Oxford Street, Tottenham Court Road, Bloomsbury, South Kensington, Knightsbridge, Mayfair, Lancaster Gate, Bayswater, Westminster, Sloane Square, and Victoria Marylebone, says The Next Web.

Currently, London has very few free Wi-Fi hotspots in comparison with other European cities. Starbucks offers free Wi-Fi in partnership with British Telecom but the sign-up procedure is a bit complicated. The Cloud provides free Wi-Fi in London’s financial district but it will not be sufficient in 2012 when the Olympics come with lots of tourists trying to find their way in the city.

John Nichols, Nokia’s U.K. marketing director, said in a statement, «Nokia believes you can upgrade everyday moments to make them amazing. Providing free Wi-Fi access to London commuters and visitors does just that. On-the-go internet access has become an indispensable part of modern life. We all depend on mobile to share our everyday experiences and enhance our lives.»

Nokia’s Wi-Fi is very easy to access. Users don’t have to register; they just log on to the network, accept the terms and conditions and begin browsing. Spectrum Interactive provides high-speed access via equipment installed in street-side phone boxes that allows using Wi-Fi within a radius of 50 to 100 meters from each hotspot.