This week sees the launch of the 2011 Penhaligon’s Christmas Gift Collection, designed by jkr. The range conveys the premium elegance associated with the Penhaligon’s brand whilst playing on its wit and humor.
Category Archive: News
With the year 2012 coming soon (which may be the last one, according to Mayan predictions), brands get busy making divine calendars for it. Recently, Lavazza unveiled its 20th edition of its calendar, which turned to be a real splash of art and beauty. Another Italian brand Campari is keeping pace with the coffee brand and now launches the 13th calendar, announced in mid-summer. The new piece titled It’s the end of the world, baby! features Hollywood A-lister and supermodel Milla Jovovich, who inspires people to toast the life in any dramatic situations—in the long run, she also may save the world if the old prophecies turn out to be true.
Yell announces the appointment of Jenny Ashmore to the new role of Group Chief Marketing Officer (CMO). In this capacity, Jenny will take responsibility for Yell’s global marketing strategy and oversee its execution throughout the Group’s operations in the UK, US, Spain and Latin America. Yell is also announcing that it has partnered with Landor Associates to undertake a comprehensive evaluation of the Group’s brand portfolio.
In the wake of National Chocolate Week, BrandOpus are proud to be involved with a roll out of very exciting Choc on Choc NPD. The two new products, Our Choc on Choc House and Choc on Choc Painting Kit, are designed to make enjoying delicious Choc on Choc a even more creative experience. With the same gifting appeal as the core range, Our Choc on Choc House and the Choc on Choc Painting Kit extend the brand appeal beyond adult fans to children too.
Stella Artois held yesterday the finals of its annual World Draught Masters competition in Buenos Aires, Argentina to choose a winner. The competition is dedicated to the skill of pouring beer into glasses using the signature 9-step Pouring Ritual. Like at the 2010 competition finals in London, this year’s competitors from 25 countries came together to boast of their skills and determine who is the best beer master.