Red Bull announced that 40 teams have been chosen to participate in the outrageous flying competition with human-powered flying machines on October 8 at Red Bull Flugtag Tampa, Florida.
Category Archive: News
Uniqlo launched the All-Product Recycling Initiative at its stores in the US, UK and France. British Radio 1 DJ and TV presenter Sara Cox announced its UK kick-off at the 311 Oxford Street Flagship Store yesterday at 9 am. Uniqlo UK partnered with the charity Centrepoint for the APR project and Sara, who has been involved with Centrepoint since 2000, joined to launch the initiative.
Johnnie Walker, which launched a massive campaign to celebrate Chinese visionaries and pioneers earlier this year, has introduced another installment of its ‘Step inside the circuit’ initiative, unveiled in January. The campaign was created to highlight the brand’s partnership with the Vodafone McLaren Mercedes F1 team and pay tribute to the drivers with a series of short black-and-white films and a range of consumer engagement pieces like the ‘Step inside your ultimate drive’ extension, developed by iris Singapore and launched in July, or the new ‘Go Face to Face’ Facebook application.
This year a famous The Shopper Insights in Action Conference has expanded into Europe. It will be the event that unites the world’s most influential fast-moving consumer goods and mass retailers to share best practices, industry innovation and showcase the commercial value of activating research at retail.
Cadbury, the official treat provider of the London 2012 Olympic and Paralympic Games, is announcing a new phase of the Olympic sponsorship campaign, which continues its Spots V Stripes initiative. As part of the new extension dubbed ‘Keep Team GB Pumped,’ the £8m campaign running on TV, digital platforms and experiential media, Cadbury launches consumer engagement activity and introduces themed versions of its favourite products as well as Olympic mascot shaped chocolates and Bassetts Jelly Mascots this month.