This year a famous The Shopper Insights in Action Conference has expanded into Europe. It will be the event that unites the world’s most influential fast-moving consumer goods and mass retailers to share best practices, industry innovation and showcase the commercial value of activating research at retail.
The event gives a view on multi-national perspectives from today’s leading researchers, category managers, shopper marketers and industry thought-leaders as it explores consumers and shoppers, how they shop, why they buy and how the digital world is changing everything. True to its brand, every session is 100% focused on the practical.
Who should attend?
- RESEARCHERS attend because they’re in the trenches, looking to understand every aspect of shopper behaviour.
- SHOPPER MARKETERS attend to discover new moments of truth, in digital, in store, on the go.
- CATEGORY LEADERS and sales attend to ultimately learn how to sell more.
- SOLUTION PROVIDERS attend to make smarter business decisions for their customers.
INTEGRATE SHOPPER & CONSUMER RESEARCH
This year’s theme mirrors industry practice. Decisions are no longer limited to the store and understanding them holistically has never been more important.
REAL WORLD STORIES YOU CAN’T FIND ANYWHERE ELSE
- Tesco, the world’s second largest retailer unveils breakthrough research on how they’re applying out of store customer insights to improve the shopping experience.
- Carrefour, Europe’s biggest retailer, inventors of the hypermarket, reveal how their customers are responding to their most ambitious turnaround plan –
- reinventing the hypermarket
- Facebook, the world’s largest social network, on the role of Facebook in today’s consumer shopper journey.
- Procter & Gamble, the #1 global FMCG leader, shares new skill set marketers and researchers need to solve paths to purchase in today’s digital world.