BMW has extended its 1 Series ‘one origin, two originals’ campaign by teaming up with Picturehouse Cinemas and film critic Mark Kermode to present its four week Origins Film Season.
Category Archive: News
Landor Associates developed new identities for two Molson Coors’ ale brands in the UK—Caffrey’s Irish Ale and Worthington’s family of ales. Both of the brands are launching the new designs, which extend across primary & secondary packaging, glassware, font and visual identity system, in the country today, August 25.
Cars, along with bottles and shoes, often become canvases for artistic experiments. The fleet of vehicles, transformed into vividly coloured pieces of art is now joined by Ford Focus, which got a graffiti makeover, executed by six artists in Glasgow on August 22. The car featuring one-of-a-kind imagery was created during 6-hour session and will be displayed for the next month at the city’s Independent Recoat Gallery, as part of the Ford Centenary Tour, the exhibit of 10 models, which represent the brand’s 100-year history in the UK.
To bolster Lipton’s position as an innovative leader in the premium fresh brewed iced tea market, Moxie TM, the international brand design and development firm, reinvigorated the Lipton Fresh Brewed Iced Tea brand for the food service industry in the USA. The brand platform provides a new visual language and voice that speaks to both consumers and operators, effectively serving as a game changer in the category while also introducing supporting creative for One-Step Prep Zero Calorie Fresh Brewed Sweet Teas.