Something Natural, an all-natural flavored sparkling water has launched in New England through Blue Coast/Great State Beverages, with aggressive plans for East Coast expansion by the end of next year. The company engaged design firm, Little Big Brands to create the brand’s identity and packaging.

“We are simplifying refreshment,” said Cheryl Meyer, director of communications for the brand. “Many beverages have overreached on claims and consumers are suffering from functional fatigue. Something Natural tastes great and is much healthier than carbonated options on the market today, such as traditional Colas.”

Conceived by two beverage industry veterans, Something Natural was the answer to their quest to make a more ‘interesting’ sparkling water. The brand blends healthful and refreshing qualities of sparkling water with delicious fruit flavors like black cherries and orchard peaches. There are no artificial sweeteners or preservatives and each bottle is just 30 calories. The brand is launching with five SKUs: Black Cherry, Blueberry Lemon, Pink Grapefruit, Raspberry Keylime & Strawberry Peach.

“We love sparkling water but have always felt it was a bit dry and harsh for the average American consumer. So we infused our favorite flavors into our waters to create something delicious and refreshingly simple,” added Meyer.

Something Natural proves that less is more, with everything from the name, to the liquid inside the bottle, to the packaging, reflecting that promise. The design itself is simple, yet elegant. The identity is proud and straightforward. The flock of birds provides a stunning graphic element to the bottles, utilizing the blue substrate and speaking to the natural qualities of the product.

“The flock embodies the brand essence and was a clever way to highlight the beautiful blue canvas,” said John Nunziato, creative director, Little Big Brands.

“Our branding needed to align 100% with the product and at the same time differentiate on shelf. Little Big did a great job creating a package that was not only aesthetically attractive, but most importantly commercially viable,” said Meyer.