Royal Philips Electronics has just announced the winner of the 2011 Light World Tour, a program created by the company for professional lighting designers to share visual inspiration with each other online.
Category Archive: News
Celebrating further expansion into UK supermarkets, Northern Ireland’s favourite craft baker, Genesis Crafty, has commissioned branding specialist Brandhouse and new media agency Matmi to develop a promotional game. The free-to-play social game, ‘Knead for Speed,’ helps to tell the Genesis Crafty story through social game play, and features the company’s six founding brothers in a stick men bake-off of epic proportions.
2011 is a remarkable year for Coca-Cola and Nivea—in May, the soft drink giant celebrated its 125th anniversary, and the legendary skin care brand is marking its 100th birthday throughout the year with a multi-platform marketing campaign. Just like the beverage manufacturer, Nivea has released a book, the centennial report on the brand’s activity and its story of success in the world.
PUMA, the brand well-known for combining social activity and filmmaking, is presenting films, created for the World Peace Festival 2011 in Berlin (August 20-27). The seven videos shot by international filmmakers, both celebrated and emerging, are revolving around the same idea—‘peace starts with me’ and were created under the PUMA.Peace program, launched by the brand to promote nonviolent attitudes across the globe.
Creamy boxed chocolate assortment Dairy Box celebrates its 75th birthday this year with new packaging launched in time for Christmas. Bristol-based agency Epoch Design was tasked with engaging the shopper with a refreshed look and feel. Facing stiff competition from other premium, high street and retailer-own boxed chocolates, the brand needed to stand out in a busy market.