For decades, IKEA has been dedicated to helping its consumers all around the globe create chick interiors. But sometimes it also steppes out of ‘the home zone’ and teams up with art representatives to introduce hilarious art exhibitions and projects, rooting in or revolving around furniture design—last year, the brand ‘planted’ a ‘Surrealistika’ tree and launched the ‘Garderob’ initiative, inviting clothing designers to showcase their collection in wardrobe mini-shops. Today, August 18, the internationally renowned Swedish retailer is launching the exhibitIKEA in Toronto—the project is developed in collaboration with leading women’s fashion designer David Dixon, celebrated fashion & design photographer George Whiteside, acclaimed sculptor Bruno Billio and Thrush Holmes, popular artist, painter & owner of Thrush Holmes Empire. The exhibit features a number of vivid and vibrant pieces inspired by the IKEA styles and products.

The Coca-Cola Company is not only striving to remain the leader in the beverage industry, but is also extending its international presence in entertainment, social and educational spheres. In addition to its numerous charitable campaigns and projects, focused on alleviating hunger and providing medical support and clean water to poor communities in developing countries, the company introduces initiatives, aimed at promoting healthy lifestyles and the importance of education. As part of this ongoing commitment, on August 17, Coca-Cola launched Indonesia’s first metropolitan-based learning center called ‘Learning Lounge’ at Plaza Semanggi in Jakarta, which will provide local youth with an opportunity to realize their full intellectual potential.

ABSOLUT is presenting a new limited-edition vodka as homage to the world of fashion and launches a campaign, inspired by the haute-couture and exquisite styles, to support the release of the new product. The ABSOLUT Mode Edition (that is the name of the new offering) represents the spirit of the fashion universe—the bottle, which seems to be quite simple at first sight, embodies the true style and elegance with multiple facets and a silk dark blue string featuring text embroidery.

Google and The Associated Press announced a new scholarship program for the U.S. student journalists. The program is aimed to foster digital and new media skills in young professionals. A key goal is the promotion of geographic, gender and ethnic diversity, with an emphasis on rural and urban areas. The Online News Association, the world’s largest membership organization of digital journalists, will administer the program.