Celebrating its 125 anniversary, Coca-Cola introduces a new look of its Diet Coke can.
The Diet Coke that was first introduced in 1982, will change its can image and appear on shelves in the U.S. stores  in September.

A magnified segment of the existing logo will feature the new stylish look of a global brand that dares to refuse revealing the full brands name. The responsible mission of re-design was delegated to the San Francisco-based design firm Turner Duckworth that also previously created the Diet Coke brand image and re-designed Coke Aluminum.

The best-selling diet soft drink in the world will retain the can’s familiar bare-aluminum background, says Adweek. William White, group brand director for Diet Coke and Coke Zero, Coca-Cola North America, told Adweek in an email: “Fall is all about new looks and new energy, making this a great opportunity to give the Diet Coke can design a refreshing uplift that celebrates the season.” He added that “this new concept will only be around for a short time.” However, it’s unknown for how long the new Diet Coke cans will be on sale in stores.

The rest of the information is also still undisclosed, which might be a part of marketing strategy. The new can is a piece of a partnership with fashion and beauty-trend web magazine stylecaster.com, which evaluates the new design as one of its ‘new looks for fall.’

Diet Coke ‘loves to change its look’. In June Diet Coke hit the stores with a limited-edition bottles collection designed by iconic couturier Karl Lagerfeld. Last year the product was presented with hearts on its cans as part of its partnership with The Heart Truth. A leap-smacking can was a part of a fashion giveaway in the UK this June.

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