HOLITION, one of the leading market drivers in augmented reality (AR) is delighted to announce an exclusive collaboration with TATLER magazine. In the September issue the magazine contains an AR jewellery special, featuring multi-million pound rings that readers can ‘try on’, whilst sitting at their computer. All you need is a pair of scissors and a webcam.
Category Archive: News
Chrysler Brand and Eight Mile Style LLC, a Detroit-based publisher of Eminem compositions, have partnered to release a gospel version of Eminem’s ‘Lose Yourself,’ available now for download on iTunes. The song is performed by ‘Selected of God,’ the choir featured in the Chrysler brand Super Bowl commercial ‘Born of Fire.’ Keeping in the spirit of the ‘Imported from Detroit’ campaign, Eight Mile Style will donate all publishing proceeds from the music download to three local Detroit charities—Abayomi Community Development Corporation, The Yuinon and the Robert S. Shumake Foundation.
Almost a year after Google Gmail calls to mobile and landline phone were introduced, the web giant is offering its users in more countries («in new 38 languages») an opportunity to call directly from the e-mail box to people on off-line phones. In addition to this, Google has lowered the cost of the service to over 150 countries around the globe.
Campaigns revolving around people, who managed to succeed in their field, are nothing new, but they always generate big buzz and draw attention of consumers. Earlier this year, Johnnie Walker celebrated Chinese modern heroes, Dockers interviewed professionals in a range of creative fields—and the same idea was put behind the new campaign launched by Stoli under the traditional tagline ‘The most original people deserve the most original vodka’ across Australia. In May, the brand issued a national call, encouraging people to submit their novel ideas to the Stoli Original Fund on Facebook for a chance to get them implemented with the help of the brand.
To win consumer appreciation and promote new products, brands are ready to embark on the most dangerous and extravagant trips—Red Bull Stratos is just one of them. In line with other brands, which kick off astonishing projects featuring people who push the envelope of human possibilities, Sony Australia teamed up with Naked Communications Sydney to launch a new campaign dubbed ‘Share Your Journey’ to promote the Sony’s Bloggie social network camera product range—as part of the initiative, two Aussie adventurers James Castrission, 29 (Cas) and Justin Jones, 28 (Jonesy) will head to Antarctic, quite in the Make Believe. style. This initiative also has a charitable touch since $5 from every Bloggie product purchased during the promotion will be donated to the Sony Foundation’s You Can programme, supporting young Australians with cancer.