What can be better from the tech progress point of view than new ground-breaking technologies and approaches? The ones that can be immediately introduced to a consumer’s life. What’s the shortest way to disuss, shape and start putting these innovations into action? It’s web, of course.
Category Archive: News
Pearlfisher has created the new brand identity and packaging for iconic UK salt brand—Maldon Salt. Based in Essex, UK, the Maldon Crystal Salt Company is a family business run by the fourth generation of the Osborne family. The salt is still hand harvested using traditional and natural methods which gives it its famous superior quality, loved and recommended by an impressive number of celebrity chefs the world over.
Nowadays, jeans are a symbol of moving forward, youth, rebellion and pioneer spirit, but originally they were made for working. Diesel, which can ‘be stupid’ as well as smart and industrious, has put this fact behind the new collection called Our Glory, the line of jeans “master-crafted by an elite team with a perverse passion & clinically insane inclination for denim.”
You are welcome to share your thoughts on this article written by Darren Foley, Managing Director at Pearlfisher, London
We are all too aware of the ongoing economic difficulties and retail caution with Habitat, Thornton’s and Jane Norman three more casualties of the British High Street. But all is not doom and gloom. The Royal Wedding and choice of British designers and British brands favoured undoubtedly gave yet another boost to the British economy, an iconic ‘Cool Britannia’ message is being heralded in the run up to Britain’s hosting of the 2012 Olympics and we are welcoming the news (19 June) that luxury British fashion group Mulberry announced a sharp rise in profits—reporting a jump to £23.3m from £5.1m a year ago.
L’Oréal Paris continues its Men Expert products promo campaign starting collaboration with Hugh Laurie. Known and appreciated for his grumpy Dr House character, Laurie cast in an unlikely new role, as the male face for the cosmetics brand. He joins fellow Hollywood stars Gerard Butler and Patrick Dempsey, who are already ambassadors for L’Oréal Paris.
On June 23, Nike re-opened its major 1948 store in Shoreditch. In the summer of 2008, Nike launched 1948 in an abandoned East London railway arch. Part retail space, part creative playground, 1948 ‘was about the constantly shifting space between art and athleticism,’ as explained in on the store’s web site. The space has undergone an extensive re-design in preparation for the Olympic and Paralympic Games in 2012.
Heineken, which has scored big with its awesome ‘Open Your World’ campaign by Wieden+Kennedy Amsterdam, pulls the essence of this promotion for the new advertising project for Heineken Light, the product sold exclusively on the U.S. market. The new campaign, celebrating special experiences and running as part of the ambitious ‘Be a Man of the World’ platform, debuted last Friday (July 1) on national TV with the ‘Snakeskin Jacket’ spot, the first one in the series.