MINI France has recently launched a captivating advergame called ‘Mini Maps’. It’s a Facebook app that lets users customise a virtual MINI and race virtually on a Google Maps mash-up. Satellite images add a realistic feeling and option that allows to create own tracks and explore their dream destinations makes the advergame a fun and smart innovation.
Category Archive: News
Each year in June, the Côte d’Azur becomes the place with an overwhelming concentration of ‘lions’ (not animals, but beastly amazing advertising pieces) thanks to the Cannes Lions Festival of Creativity. This year’s event, which was taking place June 19–25, saw “thought-leaders and experts in all forms of communications and creative thinking come together to inspire, debate and entertain” and revealed the best advertising projects from all around the globe.
Title: American Rom
Advertiser/Client: Kandia Dulce
Product/Service: Snack
DM/Advertising Agency: McCann Erickson Bucharest, Romania
The brief from the client:
Romania’s ROM chocolate bar is the traditional Romanian chocolate. Launched in 1964 with the Romanian flag on its wrapper, it had an ageing, nostalgic consumer base and was losing ground with the young generation. In a category in which success means continuously attracting younger fans, ROM’s nationalistic values were a disadvantage. Young Romanians are disillusioned and cynical, with only 12% describing themselves as patriots. They prefer ‘cool’ American confectionery brands like Snickers and Mars. ROM—the chocolate bar bearing the Romanian flag—needed to gain appeal to youngsters with few national values.