MINI France has recently launched a captivating advergame called ‘Mini Maps’. It’s a Facebook app that lets users customise a virtual MINI and race virtually on a Google Maps mash-up. Satellite images add a realistic feeling and option that allows to create own tracks and explore their dream destinations makes the advergame a fun and smart innovation.

Users can invite Facebook friends into the race, or join random challenges from around the world. The game has all chances to get traction not only in France but over the world, which shows that creatives from DDB Paris and Unit9 were good enough to successfully integrate the live social element.

The smart campaign uses indirect marketing tools. Gamers have enough time to explore the chosen MINI model to get a positive impression and become a potential customer.

The automobile corporation also used Facebook to interact with audience during the Berlin ‘It’s Personal’ campaign in May.