Following the success of the last year’s interactive cinema experience The Night Chauffeur, Stella Artois Black has recently introduced a new innovative performance The Black Diamond, which will run in London soon.

A classic noir from late night Paris in the 1960s tells a story about a man, who proposed to his love with a black diamond but the bijou was stolen by a thief. The man cursed everyone who would own the diamond. For six years the diamond passes from one hand to another, with no one able to keep it. So, the restricted number of the film viewers are suggested to try to expand boundaries, enter the noir film and try to keep the cursed diamond.

Running from 3rd – 21st July in locations across Shoreditch, The Black Diamond is to place audience members at the centre of the performance, involving them in an alluringly mystic tale of love, desire and deception.

Just a few thousands of lucky invitees will experience the dramatic performance set by Stella Artois Black with help of the theatre producer Felix Barrett. The story will develop simultaneously online, offering an interactive perspective for the audience, whether they’ve attended the experience or not.

James Watson, Marketing Director, Stella Artois Western Europe said: “The sophisticated world of The Black Diamond will deliver an experience rich with taste and refinement, reflecting the distinguishing attributes of Stella Artois Black. Whether people attend the events in London or take part in the story online they will discover a unique experience unlike anything they’ve tried before.”