Today’s unconventional solutions in visual art often become tomorrow’s fashion trends—emerging talents with their avant-garde thinking and unpredicted approaches to unleashing creativity are one of the biggest treasures for the world of fashion. Knowing that, Louis Vuitton teamed up with a dozen of aspiring artists to provide young geniuses from across the city with an opportunity to demonstrate what they can and learn more about the contemporary art at the awesome website called REcreative.

PepsiCo is about to launch Pepsi NEXT, a totally new reduced-sugar and reduced-calorie variety in its cola range. The soda giant, which has an extensive portfolio of diet drinks (Diet Pepsi, Pepsi One and Pepsi Max to name a few), will offer a new product in July—the company will introduce it only in two test markets, in Iowa and Wisconsin, for the start. The launch of the product, which was heavily discussed in April in mass media without any comments from PepsiCo, was finally announced by Massimo d’Amore, CEO, PepsiCo Beverages America during a presentation at the Beverage Digest Wall Street Smarts conference in New York yesterday, June 13.

The greener lifestyle means choosing eco-friendly technology, protecting nature by using recyclable materials as well as being a health nut. In support of the Nissan LEAF, Nissan’s 100% electric automobile named the ‘2011 World Car of the Year,’ Nissan North America teamed up with Hollywood movie star Ryan Reynolds, who has joined a roster of elite fitness enthusiasts, athletes and coaches in the new integrated fitness-focused program dubbed ‘Innovation for Endurance.’

Big companies often kick off promotional initiatives to tell about their products based on green technologies—just like Nissan with is Leaf Hybrid or Volkswagen with the ThinkBlue international program to name but a few. Panasonic Corporation of North America, which is one of the biggest global corporations committed to using innovative eco-friendly solutions, has launched a campaign in the U.S. not to promote some certain ranges, but to “highlight its growing leadership in green business innovation looking toward 2018, the 100th anniversary of the founding of its parent company, Panasonic Corporation,” as the press release states.