Hollywood superstar and humanitarian activist posed for Louis Vuitton’s popular ‘Core Values’ campaign. The shooting took place in Cambodia’s Siem Reap province.
Photo:Annie Leibovitz

Angelina Jolie discovered the country in 2000 when she filmed ‘Lara Croft: Tomb Raider’ and it’s the country where her humanitarian and charity actions sparked out as she adopted her eldest son Maddox. So, it’s not a surprise that Jolie brought four of her six children to the photo shoot.

According to WWD, Jolie posed barefoot, without makeup ant with her own at least six years old monogrammed Alto bag. Though the style is no longer in production, LV is ‘considering to re-edit it,’ said Pietro Beccari, Louis Vuitton’s executive vice president.

“People are not used to seeing Angelina in this situation,” Beccari noted. “I like the fact that it’s a real moment. This travel message we give through personal journeys is a fundamental one for the brand.”

The budgets are not disclosed but Beccari said that Jolie donated a portion of her fees to a charity.

The ad would break in the International Herald Tribune on Wednesday, followed by a range of news, general interest and lifestyle publications, including Vanity Fair. Also tomorrow Vuitton plans to post a teaser on its web site, the interview with Jolie will follow later this month.

The campaign is expected to run for at least 18 months and more personalities shootings are stipulated, including Bono and Sean Connery. Vuitton launched the advertising concept in 2007 as a way to trumpet its travel roots and showcase its everlasting monogrammed leather goods as a balance to its fashion-driven marketing. Mikhail Gorbachev, Keith Richards and Catherine Deneuve also posed for this campaign.