Earlier this year, the Japanese lifestyle brand Uniqlo launched a fashion community UNIQLOOKS for those who like to create new outfits made of the brand’s items, share their ‘mix-and-match’ efforts with other people around the globe, who rate the entries with Facebook ‘Likes.’ Now, the brand is inviting its fans to show off their unique summer looks with the other fashionistas for a chance to win a trip to one of five world’s fashion hotspots and receive Uniqlo gift vouchers.

illy has announced the finalists of its 2011 AuthentiCity photography contest as a follow-up to the last year’s inaugural competition, launched the coffee brand in partnership with the NYC-based School of Visual Arts (SVA). In its second year, the project is again encouraging emerging talents to come up with their visual personal interpretations of the big city and discover its unique sprit. The jury panel selected Phil Kline, Jessica Miller and David Rapoport as this year’s finalists—in 2010, there were five people, and they have been commissioned with the task to create new pieces of work, which will help the judges to select the winner.

Purdey’s, the original rejuvenating drink, has been updated and enhanced with stylish, contemporary new packaging by brand design specialists Blue Marlin. The new look is just beginning to roll out. The sumptuously detailed new design befits Purdey’s status as a classic premium drink and explains the brand’s mission and beliefs. It also signals the determination of brand owner Britvic Soft Drinks to bring this pioneering product to greater prominence.

Hewlett-Packard is teaming up with another celebrated musician to promote its ‘music inside’ laptop range with the Beats audio technology. The tech brand tapped award-winning British singer Plan B, who received three Ivor Novello Awards for his album ‘The Defamation of Strickland Banks,’ to front the new adverts to be released as part of a cinema advertising campaign and on digital platform (on official Facebook pages of HP and Plan B as well as on YouTube).

On June 8, Bombay Sapphire made the situated on the Thames bank Battersea Power Station illuminate with a 3D spectacular projection. The imagination was the key-point of the Bombay Sapphire ‘Project Your Imagination Competition’. Launched in December 2010 the famous gin brand asked people from all the world to demonstrate their imagination by submitting ideas including drawings and poems, to be used as the inspiration for the Bombay Sapphire 3D show.