LVMH to Open Its Heritage Sites for Public

The Maisons of LVMH will allow access to some of their most symbolic and privy heritage sites, which include workshops, vineyards, private mansions, family homes and historic boutiques in France as well as in Italy, Spain, the United Kingdom and Poland. It will happen on October 15 and 16.

Photo:www.luxury-insider.com

The open door days are a part of the group’s PR-campaign to showcase behind-the-scenes at each of their Maisons, which includes the artisanal handicraft and traditional, time-honored workmanship.

“These locations are living treasures and are the setting for the exceptional talent within each of the Group’s Maisons. We are delighted to open them to the public and we hope that the visitors will be as moved and amazed as I am each time I visit them,” said Antoine Arnault, Chief Executive Officer of Berluti and LVMH Board Member.

To Mr. Arnault each Maison has its own heritage and individuality, support each other and share its communal passion for perfection. Besides, these luxurious locations are in themselves important sites of architectural heritage.

Photo:www.luxury-insider.com

LVMH owns unique fertile land areas in the Champagne region, Bordelais, Charente and Scotland, where high-end wine and spirits are produced. The leather goods, fabric, perfume, jewelry and watch traditions also have their roots in ancient and legendary places including Paris and numerous French provinces, Italy, Switzerland, Spain, the Hautvillers Abbey, the workshops on Avenue Montaigne, Place Vendome and Asnières.

Access to the sites is free but reservations are required, this will be available online later this month.