Nestlé is working closely with retailers in a number of countries on studying the customer behaviour in store as well as after the purchase is made to be able to better serve the customer and improve the overall purchasing experience. For this purpose, the brand has built a number of Virtual Shopping Centers that serve as a base for shopper behaviour research conducted with help of cutting-edge digital technology. 

Heineken International has announced that it has extended its contract with UEFA to sponsor the UEFA Champions League for a further three years. Heineken’s new agreement will see its current deal with the world’s most prestigious club tournament extend until the end of the 2014/15 season. The partnership is set to continue to be an important component of the beer brand’s global sports sponsorship strategy while supporting the growth objectives of the brand.

Though the assembly of the International Space Station was declared complete last week, austronauts living on board the space shuttle Endeavor still have a challenging work to do. According to MSN News, 30 unassembled LEGO toy models have been delivered to the station during the shuttle’s docked stay. Those are the parts of the space shuttle and custom-made replica of the International Space Station (ISS). Which means, now that the real job on assembling the ISS is done, it’s time to play and repeat the same using LEGO models.

Beer and music do match. This was proved by numerous partnerships and collaborations with performers launched by many brands including Heineken, Grolsch, Carlsberg, as well as premium lager brand Kronenbourg 1664, which is to release a new music-centered addition to its ‘Slow the Pace’ campaign, devised by BBH. Just like Levi’s did within its ‘Pioneer Session’ where celebrated artists were remaking popular songs of past decades, the beer brand is helping old tracks be heard again and live a new life but with the same musicians.

Levi’s has released a new art-inspired product as part of its ongoing collaboration with the MOCA museum started in Los Angeles in April—the jeanswear brand opened its new Levi’s Workshop at the ‘Art In the Streets’ exhibition of the museum and on May 24 it has released a hilarious short movie ‘Outside In: The Story of Art In the Streets,’ which showcases the process of arranging the event and interviews with graffiti influencers, “documents the artist’s creative process, their pitfalls with the law, the poetic impermanence of their craft and the artists’ evolution from the back seat of a cop car to the walls of a well-respected institution” as the synopsis states.

Nestlé has rolled out a fully automated milk dispenser for babies that allows preparing milk out of coffeestyle capsule by mixing its contents with water at optimal pressure and temperature. This innovative solution for moms who cannot breastfeed or are looking for a supplement to breastfeeding is already available in Switzerland for the price of about $284. Capsules for the BabyNess system are sold at a price which is twice higher than the one of the regular powdered milk for babies. 

The most rapidly growing social network in the world has outgrown itself and eyes for other expansion opportunities out there. In this tough world of disagreement, where you go to YouTube for videos and visit iTunes to download some music, Facebook is looking into expanding its role and establishing itself as a premier destination for music, TV programs and media—all in one place. Which is quite realistic, given the size of its network.

Pilsner Urquell, a flagship of SABMiller’s international brand portfolio, launched its new global creative campaign ‘The Legends of Pilsner Urquell’ on YouTube and PilsnerUrquell.com. The meticulously created stop-frame animation film celebrates ‘The Day Pilsen Struck Gold,’ the first chapter, in the true historical legends of the brand. The film tells the factual history of November 1842, when the Pilsen brewers took the inaugural sip of the world’s first golden beer.