Benetton has announced the birth of an online community of bloggers dedicated to communicating the very essence of the brand to the target audience. A new blog, or superblog, to be more precise, has been launched at www.blog.benetton.com showcasing the latest and most interesting topics related to technology, fashion, culture and life of young people around the world. However, Benetton has its own point of view on each of these areas and perceives fashion as something born in the streets, inspired by everyday life and embracing colors of the world; and technology as a tool that is capable of bringing people closer and improving the way we communicate.
Category Archive: News
After more than 200,000 YouTube votes, four regional contests and plenty of Magnum-sized rhymes, the makers of Trojan Brand Condoms and GRAMMY-winning entertainer Ludacris have announced the five winners of the Magnum ‘Live Large’ Project 2. The emcees, voted in by users on YouTube, performed live on stage alongside Ludacris in front of 20,000 fans at Miami’s Spring Fest music festival on May 29.
On Wednesday, May 25, U.K.’s most influential news resource, the Guardian, has named the winners of this year’s Guardian Sustainable Business Awards, aimed at recognizing and awarding the companies who conduct their business in accordance with sustainability principles and are not afraid of innovations.