Today, May 13, Stella Artois is set to launch a new stylish television advert for its premium 5% lager in the UK.

Le Apart-O-Matic, directed by Hollywood film icons Wes Anderson (Fantastic Mr Fox) and Roman Coppola cleverly combines a witty storyline with stunning sixties inspired cinematography that perfectly reflect the sophisticated values of Stella Artois.

Samsung and Acer are working together with Google and will soon roll out two models of Chromebooks. The first two notebooks running on Google’s Chrome OS will be introduced in the U.S. and six European countries. According to www.gigaom.com, the price for Acer’s Chromebook will start at $349, while two models by Samsung will be available for purchase at the price of $429 (a model equipped with Wi-Fi interface) and $499 for a model featuring 3G connectivity.

For a brand like Puma, surviving and getting its second wind in a crowded market among such strong competitors as Nike and Adidas might mean actually thinking outside the market, i.e. turning from a sports sector with its tough competition to a more tolerant lifestyle clothing and apparel market. This idea was first discussed in Bloomberg Businessweek article dedicated to the dynamics of Puma sales over the last ten years.

‘Born to See Gaga Contest’ organised by Belvedere Vodka for U.S.  and U.K. residents on Facebook is now closed, which means two lucky winners (and their 2 fellows) have been selected to get free VIP tickets and fly to London to see live stage performance by Lady Gaga in anticipation of her new album ‘Born This Way’. The event will be held May 12 in Annabel’s club in London, which is known as a venue for exclusive hangouts.

YesYesNo, a provider of solutions that combine creativity, artistic vision, and R&D, in cooperation with DualForces have developed an unseen solution that allows creating works of art by bringing sport and cutting-edge technology together. In other words, the companies presented software that would allow athletes create dynamic paintings using their feet as they run.