YesYesNo, a provider of solutions that combine creativity, artistic vision, and R&D, in cooperation with DualForces have developed an unseen solution that allows creating works of art by bringing sport and cutting-edge technology together. In other words, the companies presented software that would allow athletes create dynamic paintings using their feet as they run.
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This project was kicked off to promote the launch of Nike Free Run+ 2 City Pack footwear series.
This technological marvel was made possible as GPS-data of the runner’s shoes were transmitted and decoded by a computer using the software developed by YesYesNo.
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Nike held a 2-day workshop at its headquarters, where the invited people could actually turn their run into a painting based on the pace, and unique style each runner has. The outcome of the project is obvious — dozens of paintings as unique as each person’s moves are.
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Finally, the organizers of the project together with Nike Innovation Lab laser etched each runner’s name, the distance they ran and the silouhette of their run path onto a custom fabricated shoe box with a pair of the ‘City Pack’ shoes from their city of origin. See the outcome below. Seems like every our running move has a resemblance to Nike logo, doesn’t it?
Image: www.trendsnow.net
Image: www.trendsnow.net