Today, May 13, Stella Artois is set to launch a new stylish television advert for its premium 5% lager in the UK.

Le Apart-O-Matic, directed by Hollywood film icons Wes Anderson (Fantastic Mr Fox) and Roman Coppola cleverly combines a witty storyline with stunning sixties inspired cinematography that perfectly reflect the sophisticated values of Stella Artois.

The new commercial  with the tagline ‘She is a thing of beauty’ was created by Mother agency.

Le Apart-O-Matic was first premiered in Canada in 2010 where its popularity has lead to over 150,000 views to date on YouTube. The new ad is just one part of another extremely busy year for Stella Artois with a new advert for Stella Artois 4% having already aired, an international competition with the Cannes Film Festival, the launch of Stella Artois Cidre and more on and off-trade activity yet to be announced.

James Watson, Marketing Director, Stella Artois Western Europe, comments: “Stella Artois is famed for its award winning advertising, but we’ve raised the bar even higher with Le Apart-O-Matic. It characterises Stella Artois perfectly with its cool, sophisticated and witty storyline that we already know consumers love with over 150,000 having watched the video to date – probably with a chilled glass of Stella Artois in their hand.”

The ad will launch with an extended 60 second version and then run nationally through out May and June.

For more information, please visit: http://www.facebook.com/stellaartoisuk.