Red Bull USA has chosen the greatest tech minds of today’s world in course of its Red Bull Creation contest of inventors, makers, and hackers. Previously the brand has posted a call for all inventors to participate in a competition and roll out their works that would link the past to the future. So, the main requirement set for the submissions is that it should be an invention of the future with a ‘retro’ twist.
Category Archive: News
Deutsche Telekom and Angry Birds Join Forces to Make the Experience of Smartphones Accessible to All
In pursuit of the young male American consumer, Red Bull has turned from must-drink into must-read. The brand announced it is about to start publishing a new monthly lifestyle magazine for 18- to 34-year-old male audience in the U.S., The Red Bulletin. The June issue will be available later this week, USA Today reports.
Following the successful launch of “The Age Matters campaign” in Travel Retail last year, this May Chivas Brothers continues to advocate the importance and value of the age statements to consumers — again, in Australian airport. The aim of the campaign is to enable consumers to understand fully the age statement and to appreciate the value of the premium product they are purchasing.