For the sixth year in a row, WPP-owned global research agency Millward Brown Optimor analyses and complies the BrandZ ranking, which focuses on consumer-facing brands, rather than corporate onces. This year’s results, announced last week, revealed new strong local players as well as proved some long established economic trends.
Category Archive: News
YouTube has included about 3,000 new movie titles into its video rental database amid the growing popularity of mobile devices and Internet-connected TVs, Los Angeles Times reports. The newly-added movies were produced by major Hollywood studios. Though no information has been provided on the names of the studios, according to LA reporter, this list may include Sony Pictures Entertainment, Warner Bros.,Universal Pictures and many more.
You are welcome to share your thoughts on this article written by Dave Timothy, Senior Account Director at strategic packaging and design consultancy Anthem Worldwide
With Royal Wedding mania in full swing last month, we saw the bandwagon well and truly jumped upon, with limited editions launched by many brands, some more surprising than others. Schweppes and Twinings with their Royal Warrant were bound to launch their Royal Wedding bottle and Commemorative blend respectively. More surprising were the Royal Wedding Oyster Card, LG’s Royal Wedding mobile handset and Nails Inc’s William and Kate nail polishes!
Google known for its insatiable passion for innovation and sustainability, has outgrown itself and is planning to leave Googleplex for a bigger and greener place. After looking for a decent design project, the Internet giant stopped its choice on Germany-based architectural firm Ingenhoven that has a reputation of one of the best firm in its field in Germany.