Fans of flavored vodka finally have what they have been really looking for with the launch of new Pucker™ Flavored Vodka from Beam Global Spirits & Wine. By borrowing the award-winning flavor expertise of Pucker Cordials to create a distinctive vodka drinking experience, the new alcohol drink stands out as a flavored vodka worthy of being characterized this way. Unlike other flavored vodkas, Pucker Vodka relies on fruit—apples, grapes, cherries and oranges—to create its bold natural flavors.

Wrangler, which is one of the well-known ‘peace-breakers’ in the world of brands, has kicked off a new project inviting its fans to share their adventure stories for a chance to be selected as the True Wanderer and win a bike. The search has been launched in India as part of the campaign dedicated to the launch of the Wrangler SS11 collection in the country—earlier, the brand also released a hilarious and absolutely breathtaking set of prints dubbed ‘Stunt’ to promote the new range.

Ahead of 139th Arbor Day, this year it’s celebrated on April 29, Timberland has launched an app, encouraging people to discover their ‘inner tree’ by taking a quiz, Hortiscope, on the brand’s Facebook page. The brand has conducted a survey dedicated to the upcoming 139th national Arbor Day (this) to find out the real attitude to trees. The findings show that across the U.S. only 12% of respondents (over 1,000 people) celebrate the date, while 98% say that tree planting activities are really important for the country.

What will mobility of the future look like? How will urban space of the future affect transportation? Though these questions have already been raised by BMW in its ‘Activate the Future’ video series, Audi is about to have its say on the subject. The brand is bringing its Audi Urban Future Initiative to New York where it will be on display at Openhouse Gallery, May 7 through 9 and let the emerging architects speak on Audi’s behalf.

Tiger Beer Singapore has taken a fresh step towards strengthening its connection with consumers in the digital space through the launch of its revamped official website. Adopting a new online engagement theme known as ‘R U,’ the new-look website is targeted at the online and offline social interaction around the brand by the younger generation of drinkers and to extend its positioning as Singapore’s favorite beer.

McDonald’s is working on its Fiesta Tour: a tour across the U.S. in course of which it will bring several private concerts of Latin popstar PeeWee to three deserving schools that have shown outstanding academic performance during last academic year.

Peewee has joined the brand in an effort to demonstrate his support for the students and encourage them to study further and aim for higher education. The performer will sing a set of his best songs, talk to students about their dreams, goals and aspirations and will answer questions the students would like to ask. 

PepsiCo announced the launch of its Social Vending System, a state-of-the-art networked unit that features full touch screen interactive vending technology, enabling consumers to better connect with PepsiCo brands right at the point of purchase. A prototype of the Social Vending System is debuting at the National Automatic Merchandising Association’s One Show in Chicago, April 27-29.