Academy Award-winning director Tom Hooper joined Captain Morgan aboard a 17th century replica of the Galleon Andalucia in an undisclosed tropical location last week to film a new campaign for the celebrated rum brand. Set in the mid-1600’s, the campaign will—for the first time ever—feature the re-imagined history of legendary privateer and brand icon, Captain Henry Morgan.

Today, April 19, at the Shanghai Auto Show, Volvo Cars unveiled its Volvo Concept Universe, the first concept since Volvo was acquired by Chinese automaker Geely. This is a luxury segment car that bears the dual cultural identity of its creators: on the one hand, it features Scandinavian luxury and approach to design, on the other hand, it is largely inspired by Chinese philosophy, as the designers were tasked with creating a car «with the depth of the universe and just as welcoming as the sun rising over a calm ocean.»

Finally it’s time for Sweden to get a limited edition of Absolut. Absolut SVEA is the name on the bottle that is designed and dedicated to the Swedish home market. The effort to find the right, interesting partner with it’s own expression was a long term work which resulted in a collaboration with Fredrik Söderberg, one of Sweden’s most interesting artists.

Molson Coors and Landor Associates launched exciting new designs for Coors Light packaging. Coors Light seeks to build on its heritage, reinforcing the core Rocky Mountain cold refreshment brand message. The simplified design, launching in the UK, promotes the brand’s position as a Premium Light Tasting Beer, whilst managing consumer understanding that ‘light’ references taste and not alcohol by volume (ABV) content.